Our Story

We Built This Because
the System Was Broken

Source Health Insurance was founded on a simple belief: your health insurance premiums should build equity for you, not just for insurance company shareholders.

The Founding Story

The Question That Started Everything

Source Health Insurance was founded by [Founder Names] who spent [X years] watching the health insurance industry collect trillions in premiums and return nothing to healthy members.

The question was simple: what if the premiums you pay went into an account you own?

The Investment Premium Reserve is the answer — a legal, ACA-compliant insurance structure where 80–87% of every premium dollar goes to your personal reserve. It earns competitive variable interest, compounded monthly. It is yours even if you leave. It is the insurance model that should have existed all along.

The Team

The People Behind It

Our founding team brings 2 years of combined experience in insurance, healthcare technology, and financial services.

Cole Erdmann

Founder & CEO

Cole spent 2 years building Source Health after realizing he'd paid $38,000 in health insurance premiums over a decade and owned nothing from it. Source Health is the first health insurance model where members keep 80–87% of their premiums in accounts they own.

Our Mission

To make health insurance build equity for the people who pay for it.

Every decision we make is measured against one question: does this put more money in our members' accounts?

Radical transparency

Every fee, every allocation, every rate — visible to members.

Member ownership

Your Investment Premium Reserve (IPR) is legally yours, not a benefit that disappears when you leave.

Regulatory integrity

Designed to meet ACA requirements. State-licensed. Reinsured. No gimmicks.

Long-term thinking

We measure success in member equity built, not claims denied.

The Ecosystem

Source Health Ecosystem

Source Health Insurance is part of the Source Health ecosystem, operated by Open Enrollment, Inc. Source Health unifies savings, wellness, and coverage into a single account that grows with you.

Individual Premium Reserve (IPR)

Coming with insurance. 80-87% of your premium will go to your IPR — an account you own and that grows over time.

Join the Waitlist →

Source Health Insurance Coverage

ACA-compliant insurance that returns 80–87% of your premiums to your personal Investment Premium Reserve.

See Plans →

Source Health Wellness

GLP-1, longevity medicine, hormone therapy — available now in all 50 states. No insurance required.

Explore Wellness →

Regulatory & Compliance

Built on a Solid Regulatory Foundation

Source Health Insurance is committed to full regulatory compliance. Our plans are filed with state insurance departments and meet all ACA requirements. We maintain adequate reserves, carry reinsurance for catastrophic protection, and operate with complete transparency about our financial structure.

NAIC Number

[NAIC-XXXXXXX] — Pending

State Insurance Licenses

Idaho